The Power of Mirrorless Cameras: Exploring the Fuji Difference

Are you a photography enthusiast eager to take your skills to the next level? Look no further than the world of mirrorless cameras, with Fuji leading the way in innovation and performance. In this blog post, we delve into the fascinating world of mirrorless cameras, exploring the unique features and advantages they offer. Whether you’re a professional photographer or a hobbyist seeking to up your game, join us as we uncover the secrets behind Fuji’s exceptional mirrorless camera technology.

1. Introduction: Discover the Future of Photography with Mirrorless Cameras

Are you ready to step into the future of photography? Mirrorless cameras have taken the industry by storm, offering a compact and lightweight alternative to traditional DSLRs without compromising on image quality or performance. In this article, we invite you to explore the exciting world of mirrorless cameras, with a specific focus on Fuji’s contribution to this innovative technology.

Why go mirrorless?

Unlike DSLRs, mirrorless cameras don’t have a mechanical mirror that flips up and down when capturing an image. This absence of a mirror mechanism allows mirrorless cameras to be significantly smaller and lighter, making them a preferred choice for photographers who value portability and ease of use.

Why choose Fuji?

Fuji has established itself as a frontrunner in the mirrorless camera market, renowned for its commitment to innovation and pushing the boundaries of what is possible. With a rich heritage in film photography, Fuji brings its expertise to the digital realm, delivering exceptional image quality and performance.

In this article:

• Understanding Mirrorless Cameras: How They Differ from DSLRs

In this section, we will delve deeper into the key differences between mirrorless cameras and DSLRs, highlighting the advantages offered by the mirrorless technology.

• Fuji’s Commitment to Innovation: Pioneering Mirrorless Camera Technology

We will explore Fuji’s dedication to innovation and how they have revolutionized the mirrorless camera market with their cutting-edge technology.

• Unmatched Image Quality: The Fuji Advantage

Here, we will showcase the exceptional image quality that Fuji mirrorless cameras deliver, thanks to their advanced sensor technology and image processing capabilities.

So, whether you’re an aspiring photographer looking to upgrade your gear or a professional seeking a compact yet powerful camera, join us as we uncover the exciting features and benefits of Fuji mirrorless cameras.

2. Understanding Mirrorless Cameras: How They Differ from DSLRs

Before delving into Fuji’s mirrorless camera technology, let’s explore the fundamental differences between mirrorless cameras and DSLRs to understand why mirrorless cameras have gained such popularity in recent years.

No Mirror Mechanism:

As the name suggests, mirrorless cameras do not have the traditional mirror mechanism found in DSLRs. In DSLRs, light passes through the lens, reflects off a mirror, and then reaches the optical viewfinder. When the shutter button is pressed, the mirror flips up, allowing light to reach the image sensor.

Mirrorless cameras, on the other hand, eliminate the need for a mirror. Light travels directly through the lens and onto the image sensor, providing a digital preview of the scene on the camera’s electronic viewfinder or rear LCD screen.

Size and Weight Advantage:

The absence of a mirror mechanism in mirrorless cameras enables a more compact and lightweight design compared to DSLRs. Without the bulky mirror box, the camera body can be made smaller and more portable, making it an ideal choice for travel and street photography.

Electronic Viewfinder (EVF) vs. Optical Viewfinder (OVF):

Another significant difference between mirrorless cameras and DSLRs lies in the viewfinder. DSLRs typically feature an optical viewfinder (OVF), which uses a mirror to reflect the scene directly into the viewfinder. This allows for a direct and real-time view of the subject.

Mirrorless cameras, on the other hand, utilize an electronic viewfinder (EVF) or the rear LCD screen to display a digital representation of the scene. EVFs simulate the optical viewfinder experience by electronically reproducing what the image sensor sees. This allows for a more accurate preview of exposure, white balance, and other settings before capturing an image.

Autofocus and Burst Shooting:

Advancements in mirrorless camera technology have led to significant improvements in autofocus speed and accuracy. Mirrorless cameras often employ phase-detection autofocus (PDAF) pixels integrated into the image sensor, allowing for fast and precise autofocus performance.

Additionally, mirrorless cameras excel in burst shooting, with the ability to capture a high number of continuous frames per second. This is made possible by the absence of a mirror mechanism, which eliminates the mechanical limitations and vibrations associated with DSLRs.

Understanding these fundamental differences between mirrorless cameras and DSLRs sets the stage for appreciating the unique advantages that Fuji’s mirrorless camera technology brings. In the next section, we will explore Fuji’s commitment to innovation in the mirrorless camera market and the groundbreaking technologies they have introduced.

3. Fuji’s Commitment to Innovation: Pioneering Mirrorless Camera Technology

Fuji has established itself as a trailblazer in the mirrorless camera market, consistently pushing the boundaries of innovation and delivering cutting-edge technology to photographers. Let’s explore some of the key advancements Fuji has introduced in their mirrorless cameras.

X-Trans Sensor Technology:

One of Fuji’s standout features is their X-Trans sensor technology. Unlike traditional Bayer sensors found in many cameras, Fuji’s X-Trans sensors utilize a unique color filter array that reduces moiré and false color artifacts. This results in exceptional image quality with enhanced sharpness, detail, and color reproduction.

Advanced Image Processors:

Fuji’s mirrorless cameras are equipped with powerful image processors that optimize image quality and performance. The X-Processor Pro, for example, delivers high-speed processing, allowing for swift autofocus, rapid burst shooting, and excellent noise reduction, even at high ISO settings.

Film Simulation Modes:

Building on their rich heritage in film photography, Fuji has incorporated film simulation modes into their mirrorless cameras. These modes emulate the look and feel of iconic Fuji film stocks, such as Velvia, Provia, and Acros. Photographers can choose their preferred film simulation to achieve distinct and nostalgic aesthetics directly in-camera.

Innovative Lens Designs:

Fuji has developed an extensive range of lenses specifically designed for their mirrorless cameras. These lenses combine advanced optical technologies with exquisite craftsmanship, resulting in exceptional image quality and versatility. From wide-angle primes to telephoto zooms, Fuji’s lens lineup caters to a wide range of photographic needs.

Intuitive User Experience:

Recognizing the importance of a user-friendly interface, Fuji has designed their mirrorless cameras with intuitive controls and menus. The camera’s layout and dials are carefully thought out to provide quick access to essential settings, allowing photographers to focus on capturing the moment rather than navigating complex menus.

Weather-Sealed Durability:

Fuji understands the demands of professional photographers, which is why many of their mirrorless cameras feature weather-sealed bodies. These rugged and durable cameras are built to withstand challenging shooting conditions, offering peace of mind to photographers who venture into harsh environments.

Through relentless innovation and a deep understanding of photographers’ needs, Fuji has cemented its position as a leader in mirrorless camera technology. In the next section, we will delve into the exceptional image quality that Fuji mirrorless cameras deliver, offering photographers a powerful tool to capture stunning visuals.

4. Unmatched Image Quality: The Fuji Advantage

When it comes to image quality, Fuji mirrorless cameras stand out from the crowd. With their exceptional sensor technology, image processors, and lens options, Fuji cameras consistently deliver stunning photographs with unparalleled detail and clarity.

• Advanced Sensor Technology:

Fuji incorporates state-of-the-art sensor technology in their mirrorless cameras. Their X-Trans sensors, with their unique color filter array, capture images with exceptional sharpness and detail. The X-Trans sensor design also minimizes moiré patterns and false colors, further enhancing the image quality.

Additionally, Fuji’s sensors have a larger pixel size, allowing for improved light-gathering capabilities and better performance in low-light situations. This results in reduced noise levels and impressive image quality even at higher ISO settings.

• Powerful Image Processors:

Fuji mirrorless cameras employ advanced image processors that enhance image quality and overall performance. The X-Processor Pro, for example, enables faster data processing and sophisticated algorithms for noise reduction, resulting in clean and detailed images even in challenging lighting conditions.

These processors also contribute to quick and accurate autofocus performance, enabling photographers to capture sharp and well-focused shots, whether they are shooting fast-moving subjects or in low-light environments.

• Outstanding Lens Options:

Fuji offers an extensive range of high-quality lenses designed specifically for their mirrorless cameras. These lenses are built with precision optics and advanced lens coatings to deliver exceptional image quality across a wide range of focal lengths.

From wide-angle to telephoto, prime to zoom lenses, Fuji provides photographers with a versatile lineup that caters to various shooting styles and preferences. Whether you’re capturing landscapes, portraits, or wildlife, Fuji lenses ensure outstanding image quality throughout the frame, with minimal distortion and chromatic aberration.

• Film Simulation: Nostalgic Aesthetics:

In addition to technical excellence, Fuji mirrorless cameras offer a unique feature called Film Simulation. Drawing from their legacy in film photography, Fuji has recreated the look and feel of their iconic film stocks within their cameras.

With Film Simulation modes like Provia, Velvia, and Astia, photographers can achieve distinct aesthetics and evoke a sense of nostalgia in their images. These modes simulate the color reproduction, contrast, and grain characteristic of different Fuji film stocks, allowing photographers to infuse their digital images with a timeless quality.

Thanks to these innovative technologies and meticulous attention to detail, Fuji mirrorless cameras consistently deliver outstanding image quality that satisfies even the most discerning photographers. In the next section, we will explore the compact and portable nature of Fuji mirrorless cameras, making them the perfect travel companions for photographers on the go.

5. Compact and Portable: The Perfect Travel Companion

For photographers who are always on the move, Fuji mirrorless cameras offer the perfect combination of exceptional image quality and portability. Their compact and lightweight design makes them ideal travel companions, allowing photographers to capture breathtaking shots without the burden of carrying heavy gear.

• Lightweight and Space-Saving:

Fuji mirrorless cameras are significantly lighter and more compact than traditional DSLRs. The absence of a mirror mechanism allows for a smaller camera body, reducing the overall weight and making them easier to carry during long photography sessions or extended travel adventures.

This reduction in size and weight is particularly advantageous for travel photographers who want to minimize their equipment load without compromising on image quality. It enables them to pack more gear, such as additional lenses or accessories, without exceeding weight restrictions or compromising their mobility.

• Versatility on the Go:

The compact nature of Fuji mirrorless cameras makes them highly versatile for various shooting scenarios. Whether you’re exploring bustling city streets, hiking rugged trails, or documenting your travel experiences, these cameras seamlessly adapt to different environments and shooting conditions.

With their small form factor, Fuji mirrorless cameras are less obtrusive, allowing photographers to blend in and capture candid moments without drawing unnecessary attention. This is particularly useful for street and documentary photography, where discretion is key in capturing authentic and spontaneous moments.

• Effortless Camera Bag Organization:

Traveling with a camera bag can often be a logistical challenge, especially when you have limited space. Fuji mirrorless cameras alleviate this concern by occupying less space in your camera bag, allowing for efficient organization and easy access to your gear.

Compact camera bodies also mean that you can choose smaller camera bags or backpacks, reducing the overall weight you need to carry while providing adequate protection for your equipment. This convenience is particularly appreciated when navigating crowded airports, bustling markets, or challenging terrain.

• Remote and Timelapse Capabilities:

Fuji mirrorless cameras often come equipped with built-in Wi-Fi or Bluetooth connectivity, allowing for remote control and easy file transfer to your smartphone or tablet. This feature comes in handy when you want to capture self-portraits, group shots, or wildlife photos from a distance.

In addition, Fuji mirrorless cameras often offer timelapse functionality, enabling you to capture stunning sequences of changing landscapes or the night sky. This feature is particularly popular among travel and nature photographers who want to create captivating visual narratives of their journeys.

With their compact size and lightweight design, Fuji mirrorless cameras are the perfect travel companions for photographers who value portability and convenience without compromising on image quality. In the next section, we will explore the impressive speed and performance that Fuji mirrorless cameras offer, ensuring you never miss a moment.

6. Speed and Performance: Never Miss a Moment

Fuji mirrorless cameras are renowned for their impressive speed and performance, ensuring that photographers never miss a moment, no matter how fast-paced or fleeting it may be. From lightning-fast autofocus to rapid burst shooting, these cameras deliver the tools needed to capture decisive moments with precision and clarity.

• Lightning-Fast Autofocus:

Fuji mirrorless cameras feature advanced autofocus systems that enable quick and accurate focusing in various shooting situations. Utilizing hybrid autofocus technology, these cameras combine both phase detection and contrast detection autofocus methods to achieve precise and reliable focusing performance.

Whether you’re capturing fast-moving subjects in sports photography or ensuring sharp focus in portrait photography, Fuji mirrorless cameras excel in delivering swift and accurate autofocus, allowing you to seize the moment without hesitation.

• Rapid Burst Shooting:

When it comes to capturing action and fast-paced scenes, burst shooting is essential. Fuji mirrorless cameras offer impressive burst shooting capabilities, allowing you to capture a rapid sequence of images in quick succession.

With high-speed continuous shooting modes, these cameras can capture a burst of frames per second, ensuring that you can freeze the action and choose the perfect shot from a series of images. This feature is particularly valuable in sports, wildlife, and event photography, where capturing the right moment is crucial.

• Quick Start-Up and Shutter Response:

Fuji mirrorless cameras are designed for immediate response, ensuring that you’re always ready to capture the decisive moment. With rapid start-up times and minimal shutter lag, these cameras allow you to react swiftly to unfolding scenes without any noticeable delay.

Whether you’re photographing a fast-paced event, a spontaneous street scene, or a fleeting wildlife encounter, Fuji mirrorless cameras provide the responsiveness needed to capture those split-second moments with precision and accuracy.

• Low-Light Performance:

Fuji’s commitment to innovation extends to their cameras’ low-light performance. With advanced sensor technology and powerful image processors, Fuji mirrorless cameras excel in capturing high-quality images even in challenging lighting conditions.

These cameras offer excellent noise reduction capabilities, allowing for clean and detailed images at higher ISO settings. This is particularly beneficial when shooting in dimly lit environments, such as concerts, nightscapes, or indoor events, where the available light may be limited.

With their remarkable speed and performance, Fuji mirrorless cameras empower photographers to capture fast-paced action and fleeting moments with ease and confidence. In the next section, we will explore the intuitive controls and user-friendly interface that make using a Fuji mirrorless camera a seamless and enjoyable experience.

7. Intuitive Controls and User-Friendly Interface

Using a Fuji mirrorless camera is a delight thanks to its intuitive controls and user-friendly interface. Fuji understands the importance of a seamless shooting experience, allowing photographers to focus on capturing moments rather than getting lost in complex menus or struggling with complicated settings.

• Ergonomic Design:

Fuji mirrorless cameras are designed with careful attention to ergonomics, ensuring a comfortable and secure grip. The placement of buttons and dials is well-thought-out, allowing for easy access to essential settings without the need to take your eye away from the viewfinder.

The intuitive layout enables photographers to make quick adjustments on the fly, whether it’s changing the aperture, adjusting exposure compensation, or switching between shooting modes. This ensures a seamless shooting experience and reduces the chances of missing a crucial shot.

• Customizable Function Buttons:

Fuji mirrorless cameras often feature customizable function buttons, allowing photographers to assign specific functions or settings to buttons that are easily accessible. This level of customization enables photographers to tailor the camera’s controls to their shooting style and preferences.

Whether it’s assigning a particular autofocus mode, activating face detection, or adjusting ISO sensitivity, custom function buttons put essential controls at your fingertips, enhancing efficiency and enabling quick adjustments without diving into menus.

• Clear and Intuitive Menus:

When it comes to navigating menus, Fuji mirrorless cameras excel in providing clear and intuitive interfaces. The menu systems are designed to be user-friendly, making it easy to find and adjust settings without confusion or frustration.

With well-organized menu categories and logical submenus, photographers can quickly access and customize various camera settings, such as image quality, white balance, and autofocus options. This simplicity ensures a smooth shooting experience, even for beginners or those transitioning from other camera systems.

• Touchscreen Functionality:

Many Fuji mirrorless cameras incorporate touchscreen functionality, further enhancing the user experience. The touchscreen allows for intuitive navigation through menus, quick focus point selection, and even touch shutter functionality.

Touchscreen controls provide an additional level of convenience, especially when shooting from challenging angles or in situations where physical buttons may be more difficult to access or operate. This feature simplifies the shooting process, making it more intuitive and natural.

Fuji mirrorless cameras offer a user-friendly experience with intuitive controls, customizable settings, and easily navigable menus. This ensures that photographers can concentrate on capturing their vision without being hindered by complex operations or cumbersome interfaces. In the next section, we will explore the extensive lens selection available for Fuji mirrorless cameras, providing photographers with versatility and creative possibilities.

8. Extensive Lens Selection: Versatility at Your Fingertips

Fuji mirrorless cameras offer photographers a wide range of lens options, providing versatility and creative possibilities for various shooting scenarios. Fuji’s commitment to lens excellence ensures that photographers can find the perfect lens to suit their unique needs and artistic vision.

• Prime Lenses for Optical Brilliance:

Fuji’s prime lenses are known for their exceptional optical quality and sharpness. These lenses have a fixed focal length, allowing photographers to capture images with superb clarity and minimal distortion.

Prime lenses are popular among portrait photographers, street photographers, and those who value maximum image quality and precise control over depth of field. Fuji offers a range of prime lenses, from wide-angle options for landscapes and architecture to telephoto lenses for portraiture and wildlife photography.

• Zoom Lenses for Flexibility:

Zoom lenses provide versatility by offering a range of focal lengths within a single lens. Fuji’s zoom lenses cover a wide focal length range, allowing photographers to seamlessly adjust their framing without changing lenses.

These lenses are particularly useful for travel photography, event coverage, and situations where quick changes in perspective are required. Fuji zoom lenses deliver excellent image quality throughout the zoom range, ensuring sharpness and clarity in every shot.

• Macro Lenses for Close-Up Photography:

Fuji offers a range of macro lenses that excel in capturing intricate details and close-up subjects. These lenses allow photographers to explore the world of macro photography, revealing hidden beauty in small subjects such as flowers, insects, or textures.

Fuji’s macro lenses deliver outstanding optical performance, ensuring exceptional sharpness and rendering fine details. With their close focusing capabilities, these lenses open up a whole new world of creative possibilities for photographers.

• Specialty Lenses for Artistic Expression:

In addition to their standard lens offerings, Fuji also provides specialty lenses that cater to specific creative needs. These lenses, such as fisheye lenses or tilt-shift lenses, allow photographers to experiment with unique perspectives, distortion effects, and selective focus.

Specialty lenses can add a touch of creativity and artistic flair to your photography, providing you with the tools to capture truly unique and captivating images.

With Fuji’s extensive lens selection, photographers have access to a wide range of options to suit their shooting style, preferences, and creative vision. Whether you’re a professional seeking the highest optical quality or an enthusiast looking to explore new creative avenues, Fuji mirrorless cameras have the perfect lens for you.

In the next section, we will explore the seamless connectivity and sharing options offered by Fuji mirrorless cameras, empowering photographers to embrace the digital age and effortlessly share their images.

9. Seamless Connectivity and Sharing: Embracing the Digital Age

Fuji mirrorless cameras are designed to seamlessly connect with the digital world, offering photographers a range of connectivity options and convenient sharing capabilities. These features empower photographers to embrace the digital age, effortlessly transfer their images, and share their creative work with ease.

• Wireless Connectivity:

Many Fuji mirrorless cameras are equipped with built-in Wi-Fi or Bluetooth connectivity, allowing for wireless communication with smartphones, tablets, or computers. This wireless connectivity enables photographers to transfer images directly to their devices without the need for cables or card readers.

With wireless connectivity, photographers can quickly share their images on social media platforms, send them to clients or friends, or back them up to cloud storage for safekeeping. This instant sharing capability makes it easy to showcase your work and stay connected in today’s digital world.

• Remote Control Functionality:

Wireless connectivity also enables remote control functionality, allowing photographers to control their Fuji mirrorless cameras remotely from their smartphones or tablets. Using dedicated apps provided by Fuji, photographers can adjust settings, trigger the shutter, and preview the scene on their mobile devices.

This feature is incredibly useful in situations where the photographer wants to be in the frame or needs to capture subjects from a distance. It allows for greater flexibility in composition and ensures that you can be a part of the photograph without relying on timers or tripods.

• Easy Sharing and Backup:

Fuji mirrorless cameras simplify the process of sharing and backing up images through their connectivity options. With a few taps on your smartphone or tablet, you can select and share your favorite images directly from the camera, eliminating the need to transfer files to a computer first.

This convenience is especially valuable when traveling or on location, where immediate sharing of images can be crucial for social media updates or client previews. Additionally, wireless connectivity makes it easier to create backups of your images, ensuring that your precious memories are safely stored and easily accessible.

• Seamless Printing and Instant Sharing:

Fuji mirrorless cameras also offer seamless integration with Fujifilm’s Instax instant printing system. With compatible models, you can wirelessly send your images to an Instax printer and instantly produce physical prints, perfect for sharing or creating tangible keepsakes.

This feature adds a touch of nostalgia and fun to the digital photography experience, allowing you to enjoy the immediate satisfaction of holding a printed photograph in your hands or sharing it with others on the spot.

With their seamless connectivity and sharing options, Fuji mirrorless cameras ensure that photographers can easily embrace the digital age. Whether you want to share your images with the world, back up your precious memories, or enjoy the tactile joy of instant prints, Fuji mirrorless cameras have you covered.

In the next section, we will conclude our exploration of Fuji mirrorless cameras, summarizing the key advantages and inviting readers to embrace the future of photography with these innovative devices.

10. Conclusion: Embrace the Future with Fuji Mirrorless Cameras

As we come to the end of our exploration of Fuji mirrorless cameras, it’s clear that these innovative devices offer photographers a gateway to the future of photography. With their compact size, exceptional image quality, and advanced features, Fuji mirrorless cameras have revolutionized the way we capture and create stunning visuals.

From the absence of a mirror mechanism that allows for a smaller and lighter design, to the cutting-edge sensor technology and powerful image processors that deliver outstanding image quality, Fuji has solidified its position as a leader in the mirrorless camera market.

The intuitive controls, user-friendly interface, and customizable options ensure that using a Fuji mirrorless camera is a seamless and enjoyable experience. Whether you’re a seasoned professional or an enthusiastic beginner, these cameras provide the tools and flexibility to unleash your creativity and capture breathtaking moments.

With an extensive range of lenses designed specifically for their mirrorless cameras, Fuji offers versatility and creative possibilities for every photographer. Whether you need the optical brilliance of prime lenses, the flexibility of zoom lenses, or the unique perspectives provided by specialty lenses, Fuji has you covered.

Furthermore, Fuji mirrorless cameras seamlessly connect with the digital world, enabling photographers to share their work effortlessly. With wireless connectivity, remote control functionality, and easy sharing options, photographers can embrace the digital age, stay connected, and showcase their creativity with ease.

Whether you’re a travel photographer seeking compactness and portability, a portrait photographer demanding exceptional image quality, or a street photographer capturing fleeting moments, Fuji mirrorless cameras cater to your specific needs and empower you to create stunning visuals.

Embrace the future of photography with Fuji mirrorless cameras. Experience the perfect blend of innovation, performance, and creativity, and elevate your photography to new heights. Join the ranks of photographers around the world who have already discovered the exceptional capabilities of Fuji mirrorless cameras.

Thank you for joining us on this journey into the world of Fuji mirrorless cameras. We hope this article has provided valuable insights and guidance for your photography endeavors. Now, it’s time to pick up your camera and capture the beauty of the world through the lens of a Fuji mirrorless camera.

In conclusion, Fuji mirrorless cameras have revolutionized the photography industry with their compact size, exceptional image quality, and advanced features. These innovative devices offer photographers a gateway to the future of photography, empowering them to unleash their creativity and capture stunning visuals.

With their absence of a mirror mechanism, Fuji mirrorless cameras are significantly smaller and lighter than traditional DSLRs, making them perfect for photographers on the go. Despite their compact size, these cameras deliver outstanding image quality, thanks to their advanced sensor technology and powerful image processors.

Fuji’s commitment to innovation is evident in their mirrorless camera lineup, with features like customizable controls, intuitive interfaces, and a wide range of lenses designed specifically for their cameras. Whether you’re a professional photographer or a passionate enthusiast, Fuji offers versatility and creative possibilities to suit your unique needs.

Connectivity is seamless with Fuji mirrorless cameras, allowing for wireless transfer of images, remote control functionality, and easy sharing options. Embracing the digital age has never been easier, as photographers can effortlessly showcase their work on social media platforms or produce instant prints using compatible Instax printers.

It’s time to embrace the future of photography with Fuji mirrorless cameras. Experience the perfect blend of innovation, performance, and creativity, and elevate your photography to new heights. Join the community of photographers worldwide who have already discovered the exceptional capabilities of Fuji mirrorless cameras.

Thank you for joining us on this journey through the world of Fuji mirrorless cameras. We hope this article has provided valuable insights and guidance for your photography endeavors. Now, it’s time for you to pick up your camera and capture the beauty of the world through the lens of a Fuji mirrorless camera.